✨ Our Story
From IT Professional to Automotive Detailing Pioneer
Success doesn't come overnight. It's built through grit, failure, and the courage to start—even when the odds feel stacked against you.
I've spent over 20 years in the IT industry, and I still do. Technology has shaped the way I think, solve problems, and approach business. But in 2019, I decided to take a leap—into something completely different: Automotive detailing. What began as a passion project quickly became a second career, one that demanded just as much precision, dedication, and learning as my work in IT.
The transition wasn't easy. In fact, it was filled with failures, setbacks, and hard lessons. For five years, I poured everything into building a detailing business—learning the craft, earning trust, and staying consistent even when the results were slow. There were moments of doubt, but I stayed the course with sincerity and passion.
That persistence paid off.
We became authorized installers and certified detailing studios for some of the most respected brands in the industry: Icon Rocklear, CarPro, STEK, and Clif Designs. Our hands-on experience with these products—installing, testing, and understanding them deeply—led us to a new chapter: distribution. Today, we proudly distribute all FOUR WORLD CLASS BRANDS, and we're excited to welcome more global names into our portfolio soon.
But this isn't just a business—it's a message.
To every IT professional who dreams of starting something new but hesitates to take the first step: I've been there. I know what it's like to weigh the risks, to overthink, to wait for the "perfect" moment. The truth is, every beginning is difficult, and success doesn't come without struggle. But if you commit with sincerity, passion, dedication, and consistency, you'll start to see results. I've only just begun to taste success—and it's sweeter because of the failures that came before it.
We're not just traders. We're technically grounded professionals who believe in building a community of detailers through knowledge, support, and shared experience. We offer world-class products, training, and business development tools—not just to sell, but to help others grow.
This journey is far from over. But if my story can inspire even one person to take that first step, then it's already a success.
Yours Friendly
Praveen